Do you remember the days when blogging was thought to be just a fad? Blogging has been around since the 90s and up until the early aughts, it was a fun hobby and something specific to only lifestyle topics like fashion or cooking.
This concept has drastically changed within the last 10 years. Blogging as a business practice has huge benefits. Virtually every industry can benefit from adding a blog to their site and creating content regularly.
Many businesses simply don’t have the time to blog consistently. They either start a blog but can’t keep up or resolve to but leave the idea on the back burner. Read on to learn why your business needs a blog and the benefits that help you grow.
1. Improve Search Engine Optimization (SEO)
SEO, the acronym for search engine optimization, is a buzzword you’ve probably already heard of before. Essentially, SEO helps to generate organic (unpaid) traffic to your website. SEO improves the visibility of your website, ensuring your target audience can find you.
SEO works by using the keywords and search terms your audience is looking for. This is important because when anyone is looking for information, they go to their favorite search engines like Google or Bing to assist them. Keywords, like the ones your audience is using, ensure that your content shows up in those results.
So, how does blogging help? Through blogging, your business can share information relevant to your target audience. For example, if you own an interior design business, you can blog about trending decor for your location and use keywords in your content that helps to improve SEO and drive website traffic.
2. Drive Website Traffic
SEO is essentially your first step to increasing the visibility of your website. Once your target audience lands on your website, they are at your disposal and interested in what you’re offering, ready to learn more.
Maybe you’re thinking that if you keep your website updated about what you do, that will be enough. Optimizing your website content is great but the content is rarely a one-and-done deal. Blogging helps bring your target audience to your website more frequently.
Research has shown that the more often your blog generates fresh new content, the more search engines will give your website visibility on the search page. This is one reason why you want to post blog content consistently.
3. Showcase Expertise
Your business has a competitor. This is true no matter what industry you’re in. You need to ensure that your work stands out amongst the competition. Why should your ideal customer choose you?
Once your audience lands on your website, it’s up to you to impress them. Potential customers who can see how knowledgeable you are in your field of work are more likely to choose you when they’re ready for your services. If you run a travel agency, you need to convey your knowledge of all things travel-related.
In this respect, blogging can have a short-term return and a long-term return. You could have a potential customer follow your content for a year but when they’re finally ready to make the decision to buy, they already know you’re the business they trust and they choose you.
4. Build and Foster a Community
Consumers crave connection with brands. Relationship-building brands historically do better. This allows customers to feel like they are a part of a community. Blogs are an excellent way to let your audience in on something special with your brand.
Customers love to know what’s going on behind the scenes. Do you have a new employee on the team? Create an introductory blog post. Did your company participate in a fun local event? Blog about the experience. This connection is key in humanizing your brand and connecting with your audience.
Get Started Blogging Today
I’ve convinced you! You know your business needs a blog and you’re ready to start one. Now what?
If you already have a full workload on your plate and don’t have the capacity to begin writing, outsource your blog content! I help businesses create blog content that increases their website visibility and improved their SEO. Learn more about my services or contact me today. Let’s get your business ready to dazzle with blog content.