4 Reasons You Can't Rely on AI Content Writing to Drive Organic Traffic

4 Reasons You Can’t Rely on AI Content Writing to Drive Organic Traffic

AI content writing has become a hot topic of conversation in the writing world, particularly with the rise of ChatGPT. While AI writing can be efficient in some scenarios, it’s not a replacement for SEO writing to increase organic traffic. These tools seem like great resources, but they will never replace the benefit of utilizing the skills of talented writers. Read on to learn why relying on AI to drive organic traffic to your website isn’t worth the effort.

1. You Won’t Always Get an SEO Friendly Article

Search Engine Optimization (SEO) is a key part of any successful organic traffic strategy. AI-generated content can churn out content in a short time, but you can’t be sure that the article is SEO-friendly.

AI-generated content is created without consideration of SEO best practices or keyword optimization. AI writing programs don’t have the capacity to understand the nuances of SEO to ensure article optimization. You could end up with an article that is missing important keywords and phrases. The article could lack the structure needed to help your site rank higher in search engine results.

To ensure your article contains keywords and phrases relevant to your industry, the article must have the proper SEO structure. For example, if you’re targeting multiple keywords, each keyword should appear at least once in the headline, introduction, body, and conclusion. Without SEO optimization, an AI-generated article could contain the right keywords but the structure is lacking.

Of course, SEO isn’t just about using the right keywords, it also requires you to keep up with the ever-changing landscape of search engine algorithms. Google is constantly updating its algorithm to prioritize high-quality content. If you’re relying on AI writing alone, you won’t be able to keep up with these changes. As a result, you could miss out on opportunities to reach more potential customers and drive organic traffic to your website.

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2. The Content Might Not Be Engaging

Creating engaging content is a crucial part of driving organic traffic to your website. AI writing simply can’t deliver on this front. AI-generated content lacks the humanity and personality needed to engage readers. Most AI writing programs create factual and accurate information but don’t inject any personality or emotion into the content.

People crave connection when consuming content online. While AI content might be informative, it can’t capture the feeling and emotion that resonates with readers. People are drawn to content that reflects their experiences and uses language that makes them feel connected to the topic. 

As an essential part of the SEO process, Google relies on natural language processing (NLP). Google wants to ensure that users are getting the best content available from real humans, not machines.  To create compelling content that engages and converts, it’s important to infuse personality into the content. Storytelling, humor, and vivid language to add life and emotion create personality in content. When the goal is to drive organic traffic, there has to be a focus on creating quality content that’s interesting, valuable, and relatable. AI writing simply won’t cut it.

4 Reasons You Can't Rely on AI Content Writing to Drive Organic Traffic

3. Google Could Penalize You

There is a risk associated with using AI content writing because Google could penalize you. Google is always improving its algorithm to detect plagiarism, low-quality content, or other violations of its guidelines. The algorithm looks for patterns in language and syntax, as well as a lack of depth or nuances in the content. If your AI content writing doesn’t meet the same standards as manually written content, Google may penalize your website.

To blindly test out AI content comes with risks because you don’t want your content to get flagged. You won’t be able to reach your target audience organically and may spend even more money trying to rectify your content and business reputation.

4. It’s Not a Set-It-and-Forget-It Solution

Using AI content writing is not a solution you can set on auto-pilot and home it produces organic traffic. While AI has the potential to produce high-quality content, you’ll still need to actively engage with it to make the most of your efforts. 

Invest in resources such as keyword research, analytics, SEO optimization, and other forms of monitoring to ensure that your AI-generated content is reaching the right audiences. You also need to be aware of changes to search engine algorithms, as well as how your potential customers perceive your content. This work cannot be duplicated automatically and requires the skill of real people.

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Is AI the Future?

I’ve seen many fellow content writers nervous about the hype of AI content writing. I can say with utter confidence that I am not concerned about losing my career to a robot. Writing is a skill that requires a personal touch to be incredibly effective for brands looking to increase organic traffic. While AI contributes some benefits to content production, it will never become a primary writing tool. 

I would love to hear more thoughts on AI content writing. Feel free to send me an email at krfann@gmail.com. Let’s discuss!

If you’re looking to increase your organic traffic using captivating SEO content, I can help. Learn more about my services and let’s chat about how we can help your brand grow.

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4 Reasons You Can\'t Rely on AI Content Writing to Drive Organic Traffic